Kids United
Kids United is an early development soccer program designed for children aged 1.5 to 10, focusing on building health, confidence, and essential life skills. Using soccer as a tool, Kids United helps young players develop coordination, teamwork, and discipline in a fun, supportive environment.
- 11 locations
- 4 coming soon
Mike Marceante
Chief Operating Officer at Kids United
The challenge
As an early development soccer franchise focused on promoting health and active lifestyles for children ages 1.5 to 8, we needed a precise and reliable way to define and protect franchise territories.
Previously, we used a basic radius tool, but as our franchise rapidly grew, we needed deeper insights to avoid overlapping locations that could cannibalize each other’s business.
Our goal was to identify territories with precision, understanding detailed demographic and geographic metrics that could help ensure each franchisee’s success and provide transparency during onboarding.
The solution
After evaluating geomarketing tools, we chose Smappen for its user-friendliness and affordability.
Smappen made territory planning seamless with its intuitive interface, allowing our team to identify and analyze target areas without needing advanced technical skills.
The platform’s demographic data was especially valuable, enabling us to present franchisees with detailed insights, such as age breakdowns within their territory, which built confidence in the franchise potential.
Smappen quickly became indispensable for us to strategically define and communicate territory opportunities.
The results
With Smappen, we can now “get surgical” in our territory planning, eliminating overlap and maximizing franchisees’ chances of success.
This tool has allowed us to enhance transparency in our sales process, providing potential franchisees with data-backed insights on local demographics, such as population and target age groups, which support their confidence in the business.
The platform has not only streamlined our internal operations but has also proven valuable as a sales tool, showing candidates the potential in each territory with metrics they trust.
Smappen according to kids united
"Smappen gives us powerful, detailed geomapping and demographics at our fingertips, making territory planning precise, transparent, and essential to our brand's growth."
Mike Marceante
COO at Kids United
