Essential Speech & ABA Therapy
- The organization provides full-time treatment for children aged 18 months to 6 years, emphasizing early intervention to maximize developmental progress.
- Essential Speech and ABA Therapy was founded in 2017.
- Transitioned to franchise growth in 2023, 10 new locations awarded and 4 corporate centers.
Ben Gerding
Franchise Development Director at Essential Speech and ABA Therapy.
Franchising for 3 years and for this organization for 1 year.
His missions:
- Finding the right franchise leads
- Assessing the potential candidate
- Finding opportunities to develop the franchise
The challenge
As a young business, franchising for just 18 months, our biggest pain point was effectively managing our Territory Development Site.
We needed a tool that offered flexibility, reasonable pricing, and an easy-to-use interface, but most importantly, we needed to dive deep into the data to truly evaluate our territories.
Our challenge wasn’t just about mapping out territories—it was about understanding them through real, actionable data.
Having used several tools throughout my career, I chose Smappen because it covered all our core needs while offering a user-friendly interface.You’re able to plug and play different maps, building territory forces, and evaluating specific addresses.
The solution
Intuitive user interface
The UI is the genuine of the platform, it makes it really easy to use and makes everything straightforward. Our team could quickly get up to speed with its functionalities, and the clean, simple layout makes it especially useful on the sales side.
Right after the demo, I was sure of my choice!
Enhanced Reporting for Sales
One of our biggest successes with Smappen has been its reporting capabilities. The reports we generate look professional and are incredibly useful for our sales efforts, particularly when presenting to franchise candidates. It adds credibility to our data when it’s backed by a third-party tool like Smappen.
The reports are easy to create, easy to understand, and get our point across clearly.
Better Demographic Insights
Smappen also excels at helping us and our clients better understand the demographics of specific areas. The platform allows us to plug in different maps, build territory forces, and evaluate specific addresses. This makes it easier for candidates and clients to grasp the key demographic information they need when considering locations.
Smappen according to Ben
“Smappen is a tool that makes your team better and helps you sell better. It’s easy to sell, you gain on average to help your candidates and your clients understand demographics better in the area they’re looking.”
Ben Gerding
Franchise Development Director at Essential Speech and ABA Therapy
