Dogdrop
Dogdrop is a unique dog daycare company aiming to redefine pet care with a strong focus on convenience, quality, and technology. Their mission is to make dog care accessible, flexible, and worry-free for busy dog owners.
- Founded in 2019
- 3 locations and 2 upcoming openings
Shaina Denny
Co-founder and CEO at Dogdrop
The challenge
At Dogdrop, our goal is to become the leading dog daycare provider by creating the most convenient, high-quality, and tech-enabled service out there.
For us, it’s all about location—we want to be right where people live, work, and play, rather than setting up in a big warehouse far from people’s everyday routes.
Since we’re a franchise system, it’s critical for us to map territories for our franchisees accurately. This means understanding demographics and ensuring each territory makes sense for our brand and service model. We also look to position ourselves near complementary businesses, like gyms, where our customers can easily drop their dogs off for even an hour if needed.
We needed a solution that could make all of this convenient and accessible.
The solution
Light and flexible
We explored a lot of different geomarketing solutions but ultimately chose Smappen because it’s light, flexible, and very user-friendly—exactly what we were looking for.
Smappen lets our whole team use it easily, so it’s not limited to just one person on our end. I really liked how simple it was to try different layers and visualize the information we needed without any excess complexity.
Stay aligned with our franchisees
Smappen has been invaluable during our franchise sales and territory discussions. When we’re walking potential franchisees through the process, we can share our screen, pull up Smappen, and go over the territory and demographics in real-time. It helps us stay aligned with our franchisees so they understand the potential in each location.
The results
Using Smappen has made our territory mapping and franchise sales process so much easier. It’s flexible enough for us to use during the discovery and sales phases, and my team loves it since they can easily access and interpret the information without needing in-depth training.
The support has been great too—Laurent, Smappen’s CEO, has checked in with us a few times, which has been amazing.
If I were to explain Smappen to a friend or colleague, I’d say it’s a very easy-to-use territory mapping tool that’s become essential for us at Dogdrop as we grow and keep focusing on convenience for our clients.
Smappen according to Shaina
"Smappen has been a game-changer for us. It's so intuitive and easy to use that our whole team can dive right in, and it gives us the insights we need to pick the perfect locations for Dogdrop. I love that Smappen lets us focus on what matters—bringing convenient, quality dog care to the communities we serve."
Shaina Denny
CEO at DogDrop
