Unlocking the Secrets of Cannibalization: Strategies to Navigate and Mitigate its Impact
No, in this context it’s not eating human flesh. Cannibalization is a term that pops up in business strategy, marketing, and retail. It’s used to describe how an organization might accidentally — or purposefully — compete with itself. Usually, it’s a bad thing. But it can also be a positive!
Read our best articles on Cannibalization
How to avoid market cannibalization?
Market cannibalization can be detrimental to businesses, but strategies like segmentation, product differentiation, innovation, pricing optimization, and clear communication can help prevent it.
Romain Dudek
August 19, 2024
Cannibalization: What Is It and Should You Always Avoid It?
Market cannibalization can be detrimental to businesses, but strategies like segmentation, product differentiation, innovation, pricing optimization, and clear communication can help prevent it.
Julie Favre
April 11, 2023